industry

Open Access Article

1 - ivvestigation of human resource productivity fot research center(case study:research institute of petrolume industry)
rohollah ghabezi

Investigation of human capital productivity for research centers (Case study: Research Institute of Petroleum Industry) Abstract Productivity improvement in organizations is one of the features of today’s developed societies. Given the strategic importance of educated h More

Investigation of human capital productivity for research centers (Case study: Research Institute of Petroleum Industry) Abstract Productivity improvement in organizations is one of the features of today’s developed societies. Given the strategic importance of educated human capital for research organizations, this study has been done for investigating factors affecting the productivity of human capital in the Research institute of Petroleum Industry. Statistical population of this study consist of employees are working in Research institute of Petroleum Industry. For data collection, the methods such as library research, interviews and questionnaires have been used. Collected Information was analyzed by use of SPSS statistical software. After statistical analysis, the results show that these factors affect the productivity of human resources at the Research Institute of Petroleum Industry. Finally, in order to improve the productivity of this Research Center many suggestions are presented. Manuscript profile

Open Access Article

2 - Study of Interactions between Universities, Industries and Government as Main Innovation Actors of National Innovation System of Iran (Research Study in Khorasan Razavi State)
SEYEDREZA HAGHI Ahmad sabahi

Enjoying an effective national innovation system, is one of the most important factors affecting rapid expansion of economy in developing countries. Offering an innovation in products, processing, marketing, resources of materials and other inputs, and industrial organi More

Enjoying an effective national innovation system, is one of the most important factors affecting rapid expansion of economy in developing countries. Offering an innovation in products, processing, marketing, resources of materials and other inputs, and industrial organizing is provided by an effective national innovation system.In this research, Innovation interactions between universities, industries and government as main actors of national innovation system of Iran are studied. Based on the thesis, The potential of universities to solve the problems of industries is very good but interaction between industries, universities and government is weak. This article focuses on innovation interactives between actors of national innovation system of Iran. According to innovation system theory, innovation and technology development are results of a complex set of relationships among actors in the system, which includes enterprises, universities and government research institutes. At the first stage of initiation, the authors have studied library resources, articles and Internet information network, based on OECD research class category. The second stage of initiation is a field research investigation through designed questionnaires and interviews with 100 persons of policymakers, officials, executives and various related national innovation system at Khorasan Razavi State and Mashhad in Iran. Finaly, some strategic recommrndations for improving the interactions between main actors of national innovation system of Iran and the institutional mapping of Innovation model are suggested . Manuscript profile

Open Access Article

3 - Identifying and Ranking the Effective Factors in New Product Design in Iranian Chandeliers Industry
navid rasouli Morteza Maleli

This study is aimed to identify and rank the most effective factors, in design of new chandelier product in Iranian industry, based on a mixed quantitative-qualitative approach. We used the content of existing domestic and foreign research papers, some interviews, and a More

This study is aimed to identify and rank the most effective factors, in design of new chandelier product in Iranian industry, based on a mixed quantitative-qualitative approach. We used the content of existing domestic and foreign research papers, some interviews, and also a researcher- constructed questionnaire. The studied population includes both manufacturers and market sellers in the Iranian chandelier industry. For the qualitative part, purposive sampling (judgment) over 16 experienced manufacturers is used while for the quantitative part 120 manufacturers and 230 shops were selected, based on classified-random sampling. The most effective factors, among 22 initially suggested factors, on the design of new chandelier are identified. The most effective factors are “possession of technical expertise for manufacturers”, “chandelier attraction for the end user”, “considering the harmony between chandelier and the other parts of houses decoration”, “combination of old and new designs/ideas”, “uniqueness of chandelier”, “taking into account the financial ability of end consumer”, “understanding of consumer’s feeling when s/he first glance into the chandelier”, “the face to face contact between designers and consumers” and consequently sense of consumers’ needs and preferences by designers, “artistic vision”, and finally the “availability of the preferred chandelier in the shop market”. Manuscript profile

Open Access Article

4 - Educational ;amp Professional characters of Human Capital in knowledge based Economy: The case of industries in Tehran

The background of human resources needs assessments in macro studies refers more to quantity estimating . The aim of this issue is to recognition of the human resource requirements to reach to knowledge based economy with emphasis to job contents .The theoretical More

The background of human resources needs assessments in macro studies refers more to quantity estimating . The aim of this issue is to recognition of the human resource requirements to reach to knowledge based economy with emphasis to job contents .The theoretical framework is human capital theory and knowledge based sustainable development. Recent literature has concentrated in human resource development at national level (NHRD) , which attempt to describe employee’s educational and professional specialties and planning it by means of multi-criteria human resource development and the aspects of strategic planning for knowledge based development. For this reason , by considering national needs assessment documents in initiator countries , expert characteristics of three category in industries in Tehran were asked from a proportional sample of all ISIC groups. The results indicates that there are major gaps between desired and actual situation Manuscript profile

Open Access Article

5 - The study of relational for policy making priorities And research designs evaluation with perceived commercial research designs (case study viewpoints of marand branchs faculty members
monire torabi farhad shafipourmotlagh

The purpose of present research was to study relationship model of policies, priorities, supportives, and evaluation researches projects with perceived commercialization researches projects. The method of research was correlation all of the statistical community selecte More

The purpose of present research was to study relationship model of policies, priorities, supportives, and evaluation researches projects with perceived commercialization researches projects. The method of research was correlation all of the statistical community selected as sampling(155). The Instrument of research include of tree types:1. made questionnaire of efficiency factors influencing developing the researches projects(=α 0.94),2. made questionnaire of strategies for developing relationship between university and industry(=α 0.86),3. made questionnaire of the commercilization researches projects(=α 0.92). The validity of all of the questionnaires provided by specialists. The data analyzed by multiple regression test, pearson correlation test and structural model. The total results showed that there were relationship between policies, priorities, supportives, and evaluation researches projects with perceived commercialization researches projects(p < 0.05 ).Also the results showed that the relationship between university and industry mediated the forth factors influencing the perceived commercialization researches. The experienced model of research included good fitness Manuscript profile

Open Access Article

6 - developing a model to analyze the level of university – industry cooperation with used Interpretive Structural modeling
aliakbar aminbidokhti drnemati drnemati alimohammad rezaei ahmad mohammadi

ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this st More

ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this study we developed a model to analyze the level of university – industry cooperation in Iran. Furthermore we identified and ranked the barriers hampering and blocking this cooperation. In order to do so we used Interpretive Structural modeling (ISM) and Friedman test. Since ISM is based on the views of scholars we asked 33 experts both from university and industry to provide their views and comments about the present condition of university – industry cooperation. Using research findings we ranked barriers that hamper university – industry cooperation respectively as: 1- lack of trust between industry sector and academia; 2- lack of demand – centered research and dissertations; and 3-motivational issues. Manuscript profile

Open Access Article

7 - How to Create Strategic Entrepreneurship for Business Growth
kambiz talebi Kamal Sakhdari mahya tazike

The concept of strategic entrepreneurship refers to simultaneously engaging in the activities of discovering (creating knowledge and new capabilities) and exploiting (exploiting existing and current organizational resources and knowledge), which has increasingly attract More

The concept of strategic entrepreneurship refers to simultaneously engaging in the activities of discovering (creating knowledge and new capabilities) and exploiting (exploiting existing and current organizational resources and knowledge), which has increasingly attracted attention in strategic management and organizational entrepreneurship literature. In spite of this importance, there are two significant theoretical gaps in the context of Iran. First, how can organizations create strategic entrepreneurship capability in their organizations and what are the effective factors in this regard? Second, does basically strategic entrepreneurship lead to business growth or not? The statistical population of this research includes 93 active food industry companies in Tehran and Gorgan. The questionare was completed by 75 firms which are statistically generalizable based on the Cochran formula. Reliability of the survey instrument is confirmed using Cronbach Alpha. Content and construct validity tests were confirmed by some university professors and statistical techniqies such as confirmatoty factor analysis respectively. Finally, research hypotheses were tested by structural equation modeling (SEM) using Smartpls software. The results show that Entrepreneurial mindset, entrepreneurial culture, entrepreneurial leadership and creativity and innovation through strategic entrepreneurship have a significant positive effect on a firm’s growth. Manuscript profile

Open Access Article

8 - The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation
Mohammad zarinjooee

The aim of this study was to The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation. The Mixed method was conducted. In the qualitative study, the population was consisted all of the experts in two field More

The aim of this study was to The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation. The Mixed method was conducted. In the qualitative study, the population was consisted all of the experts in two field of university and industry. A purposive sampling of 20 experts were selected. The In the quantitative section, the statistical population consisted of middle managers and executives of the university and industry field in Tehran. In this section, stratified random sampling method was used, so 205 people were selected by this method. To collect data, semi-structured interviews and questionnaires were used. To analysis of qualitative data, thematic analysis, and for quantitative data partial least square method were used. The results showed that the roles of the university and industry include six roles of teaching, research, social service, help to technology development, help to innovation development, help to entrepreneurship development. Based on the findings of this research, the roles of university, industry, based on the goodness of fit index were highly fitted. In this model, both institutions of the university and industry had a significant impact on the ecosystem. The industry with a higher factor loading was in the first place of the importance of role in creating the ecosystem, and the institution of the university with a lower factor loading was on the next order. The model's power of prediction criterion, indicated that exogenous variables, i.e., university and industry roles, have the potential to predict the formation of the ecosystem (relationship) of the university and the industry. Manuscript profile

Open Access Article

9 - Value chain in the new industry of Wedding
hamid masoudi

The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. More

The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. Research findings show that the value chain model in the marriage industry is not complete. This model is defective in some parts. This is a new industry with developmental capabilities. The business plans of this industry are weak. The government does not support this industry. There are no organized businesses in its. The organizational structure of its service centers is weak. There is also an unhealthy competition in this industry. It is also worth creating because of it's related with culture and society, artistic and specialized. Due to the relationship of firms with each other, is provided multipurpose companies. This research is due to the importance of the value chain in this industry. At the end, suggestions are presented, such as human resource enhancement, outsourcing, government support, and business plan development. Manuscript profile

Open Access Article

10 - Studying Effect of Creativity and Social Capital on Knowledge Management Maturity in IT industry
Mohammad Hossein Ronaghi

Knowledge management is a competitive advantage in an organization. Knowledge management maturity models assist organizations to evaluate Knowledge management projects and adopt appropriate strategies for progress. Knowledge has a vital role in achieving organizational More

Knowledge management is a competitive advantage in an organization. Knowledge management maturity models assist organizations to evaluate Knowledge management projects and adopt appropriate strategies for progress. Knowledge has a vital role in achieving organizational goals. Knowledge is dependent on people and the relationship between them. Accordingly, this research examines the effect of social capital on knowledge management maturity with the role of mediator of creativity. This research is descriptive survey, in which the questionnaire has been used to collect data. The survey sample consists of 378 randomly taken employees and managers of IT industry. Data collected by structural equation software LISREL has been analyzed. The results revealed social capital has a positive and significant effect on creativity and knowledge management maturity. Manuscript profile

Open Access Article

11 - Designing an organizational entrepreneurship model In Iran's textile industry
aliakbar sherafatinejad mojtaba sajadi hamidreza ghasemi sheila shahidi mostafa alimiri ahmad mousavi

Entrepreneurship is a factor of economic growth and development in many developed and developing countries, this is achieved as a result of seriousness and perseverance in the optimal use of opportunities. As a result, it can be acknowledged that entrepreneurs in variou More

Entrepreneurship is a factor of economic growth and development in many developed and developing countries, this is achieved as a result of seriousness and perseverance in the optimal use of opportunities. As a result, it can be acknowledged that entrepreneurs in various industries are considered as the pioneers of business success in society because they have the ability to take advantage of opportunities and are able to create initiative and creativity in the organization. . Entrepreneurship in various industries is very important in the promotion and development of the organization. Due to the great importance of clothing and textiles in society and the economy of people in different countries and its very important role in Iran, the study of organizational entrepreneurship in the textile industry was studied. . This research was conducted in the form of in-depth interviews with several different textile companies and industry experts and academic experts. The identification of organizational entrepreneurship components in the textile industry was designed and studied through interviews in the form of 46 different questions, which after 12 saturated interviews. A comment was obtained. The interviews were coded through Atlas software and based on the obtained codes, the organizational entrepreneurship model in the Iranian textile industry was presented. The results of this study showed the dramatic role of structural and environmental factors in the textile industry as well as the strategy and components of organizational entrepreneurship in the textile industry. Manuscript profile

Open Access Article

12 - Model and Guiding Framework for Innovative and Entrepreneurial University
reza mahdi masoud shafiee

Moving on the path of innovation and entrepreneurship (value-creating) and fulfilling the desired social responsibility is one of the axes of the evolution of universities in recent years, especially in the last two decades. Innovative and value-creating university, for More

Moving on the path of innovation and entrepreneurship (value-creating) and fulfilling the desired social responsibility is one of the axes of the evolution of universities in recent years, especially in the last two decades. Innovative and value-creating university, for which various definitions have been proposed and various dimensions and criteria have been proposed for its introduction and creation, is one of the new initiatives and ideas for transformation in university systems. Despite identifying and introducing various components and criteria for an innovative and value-creating university, creating this type of university and purposeful and managed movement in the path of innovation and entrepreneurship requires a comprehensive roadmap and a balanced action guide. In order to evolve and achieve a comprehensive model, a guideline framework consisting of eight dimensions, as an action plan and operational model of an innovative and value-creating university by the European Commission and OECD, design and more than 600 universities and higher education institutes in Europe and OECD has evaluated this model. In this paper, through a review of documents, the guide to innovative and value-creating university is introduced as a guide for mainly European programs, for the gradual and systematic transformation of existing universities into innovative and value-creating universities with local considerations. All Iranian universities and higher education institutions with any mission, by learning and adapting actively and productively from this framework and gradually adapting their conditions to its dimensions and criteria, can take fundamental steps in the path of innovation and entrepreneurship and become an innovative and value-creating university in the Relation of Industry and University, Innovative and Entrepreneurial University, Value-creating University, Third Generation University, Guiding Framework for Innovative Higher Education Institute (HEInnovative)true and actual word. Manuscript profile

Open Access Article

13 - Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry)
Saeed Aibaghi Esfahani Elaheh Ebrahimi reza sheikh

As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on More

As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on organizational learning with the moderating role of innovative culture as a main hypothesis. To achieve the objective of this study, research was conducted to collect the required information by using standard questionnaires. The current research method is descriptive-correlative and practical, based on the objective. The sample size is (n = 168) employee at the Oil Research Institute and The hypothesis were analyzed through the technique of Structural Equation Modeling with Smart PLS 3 software. By the Cronbach's alpha the stability of the data collected in this study Obtained 0.854. Therefore, the reliability instrument has been decent the results of the data analysis show that internal branding has a positive and significant role in organizational learning. Research findings also confirm the role of moderating innovative culture. Manuscript profile

Open Access Article

14 - The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation
Mohammad zarinjooee drnemati drnemati hamide reshadatjoo

The aim of this study was to The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation. The Mixed method was conducted. In the qualitative study, the population was consisted all of the experts in two field More

The aim of this study was to The Role of University and Industry in the Ecosystem of Innovation in the line with realization of Sustainable Innovation. The Mixed method was conducted. In the qualitative study, the population was consisted all of the experts in two field of university and industry. A purposive sampling of 20 experts were selected. The In the quantitative section, the statistical population consisted of middle managers and executives of the university and industry field in Tehran. In this section, stratified random sampling method was used, so 205 people were selected by this method. To collect data, semi-structured interviews and questionnaires were used. To analysis of qualitative data, thematic analysis, and for quantitative data partial least square method were used. The results showed that the roles of the university and industry include six roles of teaching, research, social service, help to technology development, help to innovation development, help to entrepreneurship development. Based on the findings of this research, the roles of university, industry, based on the goodness of fit index were highly fitted. In this model, both institutions of the university and industry had a significant impact on the ecosystem. The industry with a higher factor loading was in the first place of the importance of role in creating the ecosystem, and the institution of the university with a lower factor loading was on the next order. The model's power of prediction criterion, indicated that exogenous variables, i.e., university and industry roles, have the potential to predict the formation of the ecosystem (relationship) of the university and the industry Manuscript profile

Open Access Article

15 - Performance Improvement of Hotel Industry through HPWS: Mediating Role of Learning Orientation, Employee Flexibility and Organizational Ambidexterity
iman hakimi

20.1001.1.27170454.1400.10.19.11.2

on organizational performance. Nevertheless, the neglect of the capacity of the mediating variables between this connection is still evident. So, the purpose of this study is to explore the mediating role of learning orientation, employee flexibility and organizational More

on organizational performance. Nevertheless, the neglect of the capacity of the mediating variables between this connection is still evident. So, the purpose of this study is to explore the mediating role of learning orientation, employee flexibility and organizational ambidexterity capabilities in the above relationship. The data were analyzed using standard questionnaires using PLS software. The results of a survey of CEO and HR managers of 66 three star hotels and higher in Tehran showed that HPWS with impact on learning orientation, human resource flexibility and organizational ambidexterity development, play a significant role in improving the performance of the studied companies in the hotel industry. In fact, it can be argued that constructs of organizational learning, human resource flexibility and organizational ambidexterity play a complete mediating role between HPWS and performance of the studied hotels. Manuscript profile

Open Access Article

16 - Progress in Biological Sciences in Iran: A Comparative Study
seyed Mahdi Seyedi Maryam AmiriRad hassan ebrahimzadeh maboud Laila Alibiglou

Today, the biological sciences are one the most important parts of the basic sciences. This explains why most industrial countries are heavily investing in it. In the USA, more than half of all federal government support in science is allocated to the biological science More

Today, the biological sciences are one the most important parts of the basic sciences. This explains why most industrial countries are heavily investing in it. In the USA, more than half of all federal government support in science is allocated to the biological sciences. In the EU, more than 22 million people are employed in professions relating to the biological sciences. In Iran, Science and Technology Initiatives consider basic sciences as one of the important parts of science and most universities educate students in the biological sciences. In addition, some incubators and science parks are devoted to biological sciences. To evaluate the research in biological sciences in Iran, we compared the quantity, quality, international cooperation, and the cooperation between academia and industry with Asian and global universities. To do this, we used Leiden ranking results in two time frames, namely 2008-2011 and 2012-2015. The results demonstrate that Iran stands at a relatively good point based on the number of publications. However, greater efforts are necessary to avoid falling behind in terms of rank. Additionally, this study shows that the quality of publications requires significant improvements. Furthermore, international cooperation of universities should be expanded. Poor industrial cooperation between university and industry is mainly due to the lack of related industries. In conclusion, a detailed plan should be developed to ensure leadership in biological sciences and achieve scientific authority in the field Manuscript profile

Open Access Article

17 - Rooting of Loose Engagement of Iranian Universities with Industry from the Higher Education Informants
reza mahdi masoud shafiee

20.1001.1.27170454.1400.10.19.2.3

If universities functioned in a stable environment, the demands for leadership would be modest. Mission, vision, programs, strategies, and policies could simply be put on automatic pilot. Automatic pilots don’t work for universities. Environment is in continual context, More

If universities functioned in a stable environment, the demands for leadership would be modest. Mission, vision, programs, strategies, and policies could simply be put on automatic pilot. Automatic pilots don’t work for universities. Environment is in continual context, and the results and consequences of these changes for the future of universities are profound. Sound, creative and empowering leadership is indispensable, and it spells the difference between productive, sustainable universities and those that are in continual crisis and failing. One need only reflect on the change that has come about in university over the last century. The very mission and scale of universities have been transformed. Universities are altering the ways and means of teaching and learning. New directions and methods in research and service to society are evolving. The costs-benefits of the academic enterprise are in continual fluctuation and open to challenge. The roles of faculty are different, as are campus cultures. The very definition of precisely who is served and touched by universities is in transition. Leading change is clearly the most difficult and taxing challenge faced by university managers and leaders. Occupying a position of leadership and exercising the role of manager and leader are entirely different.Too many positions of leadership are filled by those who occupy the chair and carry the title but fail to lead universities in ways that enable them to adapt to a demanding environment, optimize their mission, align with values, and produce a lasting contribution to society. It does not speak to the position of leadership, to title, or to mere survival skills; rather it speaks to the creative act, the behavior, the hard work, and the skill and competency of leadership and management Manuscript profile

Open Access Article

18 - Prioritizing obstacles of industry - university interaction in order to develop of intelligent urban transportation infrastructures using Fuzzy AHP
Hamzeh Amin-Tahmasbi aboozar ghorbani

20.1001.1.27170454.1400.10.19.6.7

Any society to achieve real and sustainable development goals requires continuous interaction between scientific and technical institutions, takes form in the template of university and industry. In fact, universities are generating knowledge and transferring it to scho More

Any society to achieve real and sustainable development goals requires continuous interaction between scientific and technical institutions, takes form in the template of university and industry. In fact, universities are generating knowledge and transferring it to scholars, the industry also works to apply knowledge and shares its expectations to university research teams, and they present their ideas, findings and outcomes to the industry. Transportation science also is no exception, and in recent years, it has introduced and implemented new technologies called Intelligent Transportation Systems (ITS) in universal level. Studies in Iran show that transferring knowledge between university and intelligent transportation industry face challenges and obstacles that have led industry owners to the direction of assembling imported components and escaping from universities. This study aims to explanation and interpretation of viewpoints of university and industry section experts about obstacles that affect transferring knowledge between these two institutions in line with implementation of intelligent urban transportation. In this research, firstgy determined effective indices of industry – university interaction obstacles by searching library and documentation resources. Fuzzy Delfi is used to sieve indices and identifying final submeasures. As 43 suggested obstacles were initially available to transportation science experts and by this technic, at first stage 27 obstacles and then, 15 obstacles were chosen for evaluation and ranking. Ranking was also done though fuzzy AHP. Results showed that lack of necessary infrastructures in ITS industry, and lack of applicability in science production areb the main obstacles of industry – university interaction in order to develop infrastructures of intelligent urban transportation Manuscript profile

Open Access Article

19 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
Seyed Maseood Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani

20.1001.1.27170454.1400.10.19.2.3

Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, More

Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, research and entrepreneurship are presented and prioritized. Accordingly, using an integrated approach (quantitative-qualitative) and using a 30-item questionnaire, 57 academic and industrial experts were interviewed. Based on the studies, ten strategies, which include: forming a network of industry and university experts to improve relations and partnerships, cooperation agreements in the implementation of projects to establish research and knowledge-based centers with the private sector and industry, holding meetings and maintaining Continuous communication with representatives of industry and the private sector, university cooperation agreements with the private sector to finance and invest in the establishment of research centers and scientific hubs, the establishment of a marketing unit in the university to promote marketing and thus increase university revenue, cooperation in Formation of multilateral contracts for financing and implementation of projects for the establishment of research and knowledge-based centers, optimal use of campus university space to be presented to active companies in the private sector, modification of the university website with new management and marketing approaches, creation Cooperation agreements with companies active in the field of digital marketing and marketing and the creation of crowdfunding and public financing methods were proposed to improve the relationship between academia and industry Manuscript profile

Open Access Article

20 - Provide a model for successful entry into the food products market of the region (Case study of Iraq)
Mohammad talari mohammad reza fallah parisa esmaeili

20.1001.1.27170454.1400.10.19.9.0

According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economi More

According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economic industries in the country, should have a special look at the cause, why and how to decide to buy foreign customers. The aim of this study is to provide a model for successful entry into the Iraqi food market. The approach of the present study is quantitative and applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study consists of buyers of Iraqi stores and supermarkets. Sampling is available in this study and has been done among customers of stores and supermarkets located in Iraq and in the cities of Najaf and Karbala, Baghdad, Basra, Nasiriyah, Hillah and Kohl, according to the Cochran's formula, 384 Iraqi buyers have been selected. The data collection tool is a researcher-made questionnaire that is validated by experts and its reliability through Cronbach's alpha coefficient of 863 /. Confirmed. Structural equation modeling has been used to analyze the data. The results show that "market overlap", which includes "marketing, facilitation and psychological factors" alone, cannot affect the intention to buy Iraqi customers alone and must be "internalized culture" which acts as a mediating variable. And "religious factors and values and preferences" have been used to influence the purchase of Iraqi consumers. Manuscript profile

Open Access Article

21 - A Model for Developing the University -SME’s Collaboration
Seyed Mojtaba Moussavi Neghabi Morteza Anoosheh

20.1001.1.27170454.1401.11.22.5.9

Small and medium-sized enterprises (SMEs) rely on external sources of knowledge more than large enterprises due to knowledge and financial limitations for innovation, and therefore, collaboration with the university is more important for SMEs. However, history of the re More

Small and medium-sized enterprises (SMEs) rely on external sources of knowledge more than large enterprises due to knowledge and financial limitations for innovation, and therefore, collaboration with the university is more important for SMEs. However, history of the recent decades of university-industry collaboration in Iran shows that this collaboration is more focused on large industries. In the current research, using the grounded theory, after interviewing experts and reviewing relevant documents, the model of developing the university -SME’s collaboration was formulated. Based on the results of data analysis, in order to develop the collaboration between universities and SME’s, it is necessary to set up an Internet site, offices at the provincial and national levels to manage this relationship; Because SME’s due to limited resources cannot create organizations within themselves to communicate with the university. To increase the effectiveness of joint projects, the university should be connected to a network of SME’s instead of one firm, and diagnostic teams consisting of academic experts should identify the common problems of these networks. Finally, in order to implement improvement projects, it is necessary to attract the participation of all public, public and private institutions, due to the limited financial resources of SME’s Manuscript profile

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